Cookie Policy

Last updated 31 October 2014

Information about the use of cookies

The website bbg.aeltc.com/bbg/ (the “Site") is operated by The All England Lawn Tennis Club (Championships) Limited of The All England Lawn Tennis Club, Church Road, Wimbledon, London, SW19 5AE ("AELTC”).

The Site uses cookies to distinguish you from other users of the Site. This helps AELTC to provide you with a good experience when you browse our website and also allows AELTC to improve the Site. By continuing to browse the Site, you are agreeing to our use of cookies.

A cookie is a small file of letters and numbers that AELTC stores on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

AELTC uses the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of the Site. They include, for example, cookies that enable you to log into secure areas of the Site, use a shopping cart or make use of e-billing services.
  • Analytical/performance cookies. They allow AELTC to recognise and count the number of visitors and to see how visitors move around the Site when they are using it. This helps us to improve the way the Site works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to the Site. This enables AELTC to personalise its content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to the Site, the pages you have visited and the links you have followed. AELTC will use this information to make the Site and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which AELTC has no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of the Site.